Partners & productions

Carl Friedrik's leather weekend bag, styled in a calm, neutral home on the morning of a trip. We wanted the bag to feel like part of real life, packed and carried and set down, not posed on a plinth. I directed and appeared in the shoot, and we produced the stills and a short film in-house, sized for my feed and ready for the brand's own channels.

A studio campaign for Brentwood Home's yoga bolsters and meditation cushions. Every frame shows the product doing its job: supporting a seated stretch, a supine recovery pose, a long breath. We cast a second model for range and kept the set bright and architectural so the cushions' texture carries the image.

A campaign for the Kineon MOVE+, a wearable red light and laser therapy device. We showed it the way my audience would actually use it: strapped to a shoulder after training, wrapped around a knee between lunges, and glowing on the mat during recovery.

A yoga and movement series made at Yäan Wellness Spa in Tulum. The brief was to show the property as a place to practice, so each pose was planned around a space: the pool deck, the garden paths, the open-air treatment rooms and the vine-covered walls.

Every September we return to Selva di Val Gardena for Sella Ronda Bike Day and stay with Sportony Mountain Club, a family-run hotel. This year I hiked up to a mountain hut where Sofia of The Brunch Tribe cooked for us and taught a Pilates class with the peaks outside. We photographed the whole meal, from the first plate of prosciutto and melon to the last slice of cake.

Breakfast under the trees, deck chairs in the shade, flowers cut from the garden. Quadrilumi is a guesthouse and artists' studio near Bologna, and we told our stay as slow, sunlit lifestyle content: the kind of morning a guest imagines when they book.

A road trip through Iceland in a vintage Land Rover: walking behind waterfalls, climbing moss-covered lava, holding glacier ice and standing on sea cliffs. It shows the editorial travel photography we make for tourism boards, outdoor gear and travel brands.

Entreaguas makes hand-dyed macramé swimwear as wearable art, so we shot it like art: hanging from a woven swing in the jungle, balanced on driftwood, upside down on the beach and stretched out at the water's edge. Every frame puts movement and place first, with the suit as the finishing detail.

An Earth Day story for MeUndies, shot in a city garden. Watering the plants, feeding the chickens, collecting a fresh egg and turning a brick path into a yoga mat: comfortable underwear for a day spent outside and close to home.

Mahabis slippers, shot mid-air. In a bright white studio we built every pose around the shoes: partner balances, matching headstands and a split jump, so the slippers stay the focal point of every frame.